I recently read the book "The Lean Startup" by Eric Ries (thank you for the recommendation Ben Hall). My primary take away was "Validated Learning". It aligns well with my belief that a company's value is its cumulative learning. To evolve means to A-B test. Nature itself is a bunch of little experiments and the best ones survive.

Eric states the primary aspects of the Lean Startup:

1. Rapid Iteration
2. Data Driven Decision Making
3. Early Customer Involvement