Should We Call "Strategic Planning" Something Else?

20.04.22 03:19 PM By Kelly Schaefbauer

Is there a more meaningful phrase for Small Business Owners

How do you feel about the term “Strategic Planning”? I’ve recently consider changing the practice of “Strategic Planning” to something like “Change Management”


I feel that small business owners struggle with the label of “Strategic Planning” and our primary audience is small business owners. Below are a few terms being considered:

  •  Strategic Growth
  • Growth Management
  • Change Management
  • Strategic Execution
  • Strategic Evolution


Let me know if you feel any of these terms better identifies with you. Or, let me know if you have a term that fits for a small businesses need to evolve, grow, and improve.