The E-Myth By Michael Gerber

28.06.18 02:09 PM By Kelly Schaefbauer

A Business Owner Must Read

E-Myth was my introduction to a “method to the madness” in business. I often recommend this book as a first read to aspiring business owners. As a person who loves process and order, I took to the “franchise model” concepts immediately. It’s an easy read with the concepts set within a narrative fiction. Gerber schools his readers to “work on your business, not in your business.” My second take away was that there are three key people in a business: (1) The Entrepreneur- the visionary, the dreamer; (2) The Manager – without the manager, there would be no planning, no order, no predictability; (3) The Technician – the doer, who always lives in the present.

Although E-Myth was a great introduction to organizational concepts, it did leave me a bit short on the “how”. That’s why the second book I recommend is “Traction” by Geno Wickman.